Native ads Native advertising: The sneaky champion of performance

Native advertising is a great way to make potential customers familiar with your offer in a natural and unforced way.

What are native ads?

Generally native ads are marketing materials, often text based, that are placed in or around existing online content to make them harmonize and appear as supplement or natural extension of the content a user is consuming.

How do native ads work?

By emulating the content in which it is placed native ads are unobtrusive and allow a potential customer to experience your brand or product at their own pace.

Forms of native ads

Some common forms of native ads are advertorials, where a website will publish content that is provided by the advertiser to promote or introduce a product or service. Also often used are "recommended content" links and widget that take a user from the content they are already consuming into relevant advertiser materials.

Some benefits of native ads

Usage of native ads have been growing in the past years but still come with a noticeable performance premium over more traditional digital marketing methods like banners. With their calm and elegant nature native ads are also especially suitable to reach users who are less open to engage with more direct forms of advertising.