Media buying How media buying outsourcing can safe you money

Media buying has become a science of its own over the years as digital marketing channels and networks advanced and incorporated an ever growing arsenal of technology.

What makes successful media buying

While in the early days of online marketing many campaigns and efforts where hugely rewarded with performance and direct ROI these days are long gone and advertising in the internet has become a lot more sophisticated.

In todays marketing landscape successful media buying incorporates know-how from multiple disciplines and goes far beyond simply buying available placement inventory.

For media buying to make a difference in your bottom line it is crucial to setup the correct pipeline for tracking users on your page, designing and continuously refining marketing materials and once campaigns are in place strategising the best sources to buy marketing inventory at the right price and time.

In-house expertise or outsourced convenience

With the ever growing complexity of running successful marketing campaigns many advertisers find themselves tempted to outsource this task to specialised marketing agencies. While full service providers had their moment in this fast paced market at QUAM we know that today digital marketing and specially media buying is a task that can only succeed when agency and client work hand in hand.

With the need for first party data and insights an agencies job is now more than ever not to deliver a hands-off full service package but to guide clients and empower them to find the right data, insights and eventually implement the parts that contribute to what really matters to their business.